Passenger Car Rental in Massachusetts
Revenue benchmarks for passenger car rental businesses operating in Massachusetts.
#38 of 50 states-37.6% vs national avg
Average Revenue
$3.5M
per year
Businesses
67
in Massachusetts
Revenue / Employee
$200K
per year
Labor Cost
25.0%
of revenue
Profit Margin
20.0%
industry average
Market Saturation
1.0
firms per 100K in MA
Total Revenue
$235.1M
all firms in MA
Total Employees
1,175
in MA
How Massachusetts Compares
National Average$5.6M
Massachusetts$3.5M
Difference$2.1M (-37.6%)