Passenger Car Rental in Iowa
Revenue benchmarks for passenger car rental businesses operating in Iowa.
#35 of 50 states-35.0% vs national avg
Average Revenue
$3.7M
per year
Businesses
10
in Iowa
Revenue / Employee
$130K
per year
Labor Cost
25.0%
of revenue
Profit Margin
20.0%
industry average
Market Saturation
0.3
firms per 100K in IA
Total Revenue
$36.5M
all firms in IA
Total Employees
281
in IA
How Iowa Compares
National Average$5.6M
Iowa$3.7M
Difference$2.0M (-35.0%)