Passenger Car Rental in Hawaii
Revenue benchmarks for passenger car rental businesses operating in Hawaii.
#25 of 50 states-19.8% vs national avg
Average Revenue
$4.5M
per year
Businesses
46
in Hawaii
Revenue / Employee
$200K
per year
Labor Cost
25.0%
of revenue
Profit Margin
20.0%
industry average
Market Saturation
3.2
firms per 100K in HI
Total Revenue
$207.3M
all firms in HI
Total Employees
1,036
in HI
How Hawaii Compares
National Average$5.6M
Hawaii$4.5M
Difference$1.1M (-19.8%)