Passenger Car Rental in California
Revenue benchmarks for passenger car rental businesses operating in California.
#16 of 50 states-4.3% vs national avg
Average Revenue
$5.4M
per year
Businesses
347
in California
Revenue / Employee
$220K
per year
Labor Cost
25.0%
of revenue
Profit Margin
20.0%
industry average
Market Saturation
0.9
firms per 100K in CA
Total Revenue
$1.9B
all firms in CA
Total Employees
8,472
in CA
How California Compares
National Average$5.6M
California$5.4M
Difference$240K (-4.3%)