Passenger Car Rental in Alabama
Revenue benchmarks for passenger car rental businesses operating in Alabama.
#39 of 50 states-38.4% vs national avg
Average Revenue
$3.5M
per year
Businesses
29
in Alabama
Revenue / Employee
$136K
per year
Labor Cost
25.0%
of revenue
Profit Margin
20.0%
industry average
Market Saturation
0.6
firms per 100K in AL
Total Revenue
$100.3M
all firms in AL
Total Employees
737
in AL
How Alabama Compares
National Average$5.6M
Alabama$3.5M
Difference$2.2M (-38.4%)