Outdoor Advertising in Wisconsin
Revenue benchmarks for outdoor advertising businesses operating in Wisconsin.
#20 of 50 states-18.8% vs national avg
Average Revenue
$1.1M
per year
Businesses
27
in Wisconsin
Revenue / Employee
$140K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
0.5
firms per 100K in WI
Total Revenue
$30.3M
all firms in WI
Total Employees
217
in WI
How Wisconsin Compares
National Average$1.4M
Wisconsin$1.1M
Difference$260K (-18.8%)