Outdoor Advertising in Massachusetts
Revenue benchmarks for outdoor advertising businesses operating in Massachusetts.
#32 of 50 states-37.4% vs national avg
Average Revenue
$865K
per year
Businesses
41
in Massachusetts
Revenue / Employee
$107K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
0.6
firms per 100K in MA
Total Revenue
$35.5M
all firms in MA
Total Employees
330
in MA
How Massachusetts Compares
National Average$1.4M
Massachusetts$865K
Difference$516K (-37.4%)