Outdoor Advertising in California

Revenue benchmarks for outdoor advertising businesses operating in California.

#16 of 50 states-17.3% vs national avg

Average Revenue

$1.1M

per year

Businesses

259

in California

Revenue / Employee

$95K

per year

Labor Cost

50.0%

of revenue

Profit Margin

22.0%

industry average

Market Saturation

0.7

firms per 100K in CA

Total Revenue

$295.8M

all firms in CA

Total Employees

3,123

in CA

How California Compares

National Average$1.4M
California$1.1M
Difference$239K (-17.3%)