Other Services Related to Advertising Revenue Benchmarks
The average other services related to advertising business in the United States generates $1.3M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 6,223 other services related to advertising businesses in the U.S., employing 97,095 workers with an average profit margin of 22.0%. The average employee in this industry earns $53K per year (Bureau of Labor Statistics QCEW 2023).
What Does a Other Related to Advertising Business Actually Do?
Auxiliary advertising services — ad copywriting, small specialty ad shops, display advertising services.
Who buys: Small businesses, marketing agencies overflowing work, specialty advertisers.
Average Revenue
$1.3M
per year
Profit Margin
22.0%
industry average
Revenue / Employee
$82K
per year
Total Businesses
6,223
in the US
Est. Owner Income
$280K
small business avg
Labor Cost
50.0%
of revenue
Avg Employee Wage
$53K
per year (BLS)
Market Saturation
1.9
firms per 100K people
How Much Do Other Services Related to Advertising Charge?
Auxiliary advertising services — display advertising services, sign painting, media planning boutiques.
| Service | Typical range |
|---|---|
Hourly rate | $75–200/hour |
Specialty ad project | $1,500–25,000 |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete other related to advertising business plan
A 12-section data-backed business plan for a other services related to advertising business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the other services related to advertising industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Client-related expenses | $4 | $53K | Software licenses, subscriptions, printing, filing fees, travel billed to clients. |
Wages & benefits | $50 | $636K | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $6 | $71K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $4 | $53K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $14 | $178K | Professional liability insurance, continuing education, tech, admin support. |
Net profit | $22 | $280K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
11.48%
openings/year
Closure Rate
11.25%
closings/year
Net Job Growth
-1.27%
annual
Businesses Closed
3,038
in 2023
Firm Count Trend
Should You Start a Other Related to Advertising Business?
Startup Cost
$10K – $75K
Break-Even
2 months
5-Year Survival Rate
60.0%
Related Industries
Frequently Asked Questions
- What does a other services related to advertising business do?
- Auxiliary advertising services — ad copywriting, small specialty ad shops, display advertising services. Small businesses, marketing agencies overflowing work, specialty advertisers.
- How much do other services related to advertising charge?
- Auxiliary advertising services — display advertising services, sign painting, media planning boutiques. See the pricing table above for typical rates by service type.
- How much does the average other services related to advertising make per year?
- The average other services related to advertising business generates $1.3M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $280K per year at a 22.0% profit margin.
- How many other services related to advertising businesses are there in the US?
- There are 6,223 other services related to advertising businesses operating in the United States, employing a total of 97,095 workers.
- How much does it cost to start a other services related to advertising business?
- Startup costs for a other services related to advertising business typically range from $10K to $75K, with a 5-year survival rate of 60.0%.
- What is the average salary in the other services related to advertising industry?
- The average employee in the other services related to advertising industry earns $53K per year, according to Bureau of Labor Statistics data (QCEW 2023).
Industry Growth & Survival
The other services related to advertising industry is relatively stable — with a net job growth rate of -1.3%. Entry and exit rates are balanced at 11.5% and 11.2% respectively.
Approximately 55% of other services related to advertising businesses survive their first 5 years. This is near the national average (~50%), with typical business risk. In 2023, 3,038 firms in this industry closed permanently.
Employment & Wages
The average employee in the other services related to advertising industry earns $53,340/year. This is near the national average of ~$65K. With 10,282 establishments employing 90,200 people, the typical business has about 9 employees.
Industry Trend (2000–2023)
The other services related to advertising industry has declined 9% since 2000 (from 32,009 to 29,104 firms).
See full historical statistics →Compare Other Services Related to Advertising revenue with other industries: