Media Buying Agencies Revenue Benchmarks

How much does the average media buying agencies business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$6.3M

per year

💰

Profit Margin

22.0%

industry average

📈

Revenue / Employee

$225K

per year

👤

Total Businesses

687

in the US

🏢

Est. Owner Income

$1.4M

small business avg

💵

Labor Cost

50.0%

of revenue

👥

Avg Employee Wage

$126K

per year (BLS)

💼

Market Saturation

0.2

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$284K
5-9 employees
$1.1M
10-19 employees
$2.7M
20-99 employees
$10.0M
100-499 employees
$45.2M
500+ employees
$137.2M

🏆 Highest Revenue States

1.New York$26.9M avg2.Connecticut$9.2M avg3.Illinois$7.4M avg4.Oregon$7.3M avg5.California$5.3M avg6.Pennsylvania$5.2M avg7.Massachusetts$4.9M avg8.Washington$4.7M avg9.Wisconsin$4.6M avg10.Minnesota$4.3M avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

11.48%

openings/year

Closure Rate

11.25%

closings/year

Net Job Growth

-1.27%

annual

Businesses Closed

3,038

in 2023

Firm Count Trend

19
20
21
22
23
28,405 firms29,104 firms

💡 Should You Start a Media Buying Agencies Business?

Startup Cost

$10K – $75K

Break-Even

0 months

5-Year Survival Rate

60.0%

🆚 Related Industries

Offices of Lawyers$1.5MAdministrative Management and General Management Consulting Services$1.9MCustom Computer Programming Services$3.9MOffices of Certified Public Accountants$1.9MComputer Systems Design Services$4.2M

Compare Media Buying Agencies revenue with other industries:

vs Officesvs Administrativevs Custom