Marketing Research and Public Opinion Polling in Wisconsin
Revenue benchmarks for marketing research and public opinion polling businesses operating in Wisconsin.
#33 of 50 states-68.6% vs national avg
Average Revenue
$1.5M
per year
Businesses
41
in Wisconsin
Revenue / Employee
$133K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
0.7
firms per 100K in WI
Total Revenue
$60.4M
all firms in WI
Total Employees
454
in WI
How Wisconsin Compares
National Average$4.7M
Wisconsin$1.5M
Difference$3.2M (-68.6%)