Marketing Research and Public Opinion Polling in Texas

Revenue benchmarks for marketing research and public opinion polling businesses operating in Texas.

#23 of 50 states-55.8% vs national avg

Average Revenue

$2.1M

per year

Businesses

292

in Texas

Revenue / Employee

$131K

per year

Labor Cost

50.0%

of revenue

Profit Margin

22.0%

industry average

Market Saturation

1.0

firms per 100K in TX

Total Revenue

$606.4M

all firms in TX

Total Employees

4,614

in TX

How Texas Compares

National Average$4.7M
Texas$2.1M
Difference$2.6M (-55.8%)