Marketing Research and Public Opinion Polling in Pennsylvania

Revenue benchmarks for marketing research and public opinion polling businesses operating in Pennsylvania.

#20 of 50 states-53.1% vs national avg

Average Revenue

$2.2M

per year

💰

Businesses

178

in Pennsylvania

🏢

Revenue / Employee

$158K

per year

👤

Labor Cost

50.0%

of revenue

👥

Profit Margin

22.0%

industry average

📈

Market Saturation

1.4

firms per 100K in PA

🎯

Total Revenue

$392.0M

all firms in PA

💵

Total Employees

2,485

in PA

👷

How Pennsylvania Compares

National Average$4.7M
Pennsylvania$2.2M
Difference$2.5M (-53.1%)