Marketing Research and Public Opinion Polling in North Carolina

Revenue benchmarks for marketing research and public opinion polling businesses operating in North Carolina.

#27 of 50 states-59.3% vs national avg

Average Revenue

$1.9M

per year

Businesses

93

in North Carolina

Revenue / Employee

$164K

per year

Labor Cost

50.0%

of revenue

Profit Margin

22.0%

industry average

Market Saturation

0.9

firms per 100K in NC

Total Revenue

$177.9M

all firms in NC

Total Employees

1,083

in NC

How North Carolina Compares

National Average$4.7M
North Carolina$1.9M
Difference$2.8M (-59.3%)