Marketing Research and Public Opinion Polling in Michigan
Revenue benchmarks for marketing research and public opinion polling businesses operating in Michigan.
#13 of 50 states-21.5% vs national avg
Average Revenue
$3.7M
per year
Businesses
97
in Michigan
Revenue / Employee
$194K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
1.0
firms per 100K in MI
Total Revenue
$357.6M
all firms in MI
Total Employees
1,846
in MI
How Michigan Compares
National Average$4.7M
Michigan$3.7M
Difference$1.0M (-21.5%)