Marketing Research and Public Opinion Polling in Maryland

Revenue benchmarks for marketing research and public opinion polling businesses operating in Maryland.

#28 of 50 states-61.3% vs national avg

Average Revenue

$1.8M

per year

Businesses

80

in Maryland

Revenue / Employee

$187K

per year

Labor Cost

50.0%

of revenue

Profit Margin

22.0%

industry average

Market Saturation

1.3

firms per 100K in MD

Total Revenue

$145.2M

all firms in MD

Total Employees

778

in MD

How Maryland Compares

National Average$4.7M
Maryland$1.8M
Difference$2.9M (-61.3%)