Marketing Research and Public Opinion Polling in Iowa
Revenue benchmarks for marketing research and public opinion polling businesses operating in Iowa.
#40 of 50 states-77.4% vs national avg
Average Revenue
$1.1M
per year
Businesses
24
in Iowa
Revenue / Employee
$205K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
0.8
firms per 100K in IA
Total Revenue
$25.4M
all firms in IA
Total Employees
124
in IA
How Iowa Compares
National Average$4.7M
Iowa$1.1M
Difference$3.6M (-77.4%)