Marketing Research and Public Opinion Polling in Idaho

Revenue benchmarks for marketing research and public opinion polling businesses operating in Idaho.

#41 of 50 states-78.7% vs national avg

Average Revenue

$1.0M

per year

Businesses

24

in Idaho

Revenue / Employee

$58K

per year

Labor Cost

50.0%

of revenue

Profit Margin

22.0%

industry average

Market Saturation

1.3

firms per 100K in ID

Total Revenue

$24.0M

all firms in ID

Total Employees

412

in ID

How Idaho Compares

National Average$4.7M
Idaho$1.0M
Difference$3.7M (-78.7%)