Marketing Research and Public Opinion Polling in Florida

Revenue benchmarks for marketing research and public opinion polling businesses operating in Florida.

#22 of 50 states-54.7% vs national avg

Average Revenue

$2.1M

per year

Businesses

294

in Florida

Revenue / Employee

$152K

per year

Labor Cost

50.0%

of revenue

Profit Margin

22.0%

industry average

Market Saturation

1.4

firms per 100K in FL

Total Revenue

$625.1M

all firms in FL

Total Employees

4,116

in FL

How Florida Compares

National Average$4.7M
Florida$2.1M
Difference$2.6M (-54.7%)