Marketing Research and Public Opinion Polling in Alabama
Revenue benchmarks for marketing research and public opinion polling businesses operating in Alabama.
#17 of 50 states-45.5% vs national avg
Average Revenue
$2.6M
per year
Businesses
14
in Alabama
Revenue / Employee
$212K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
0.3
firms per 100K in AL
Total Revenue
$35.8M
all firms in AL
Total Employees
169
in AL
How Alabama Compares
National Average$4.7M
Alabama$2.6M
Difference$2.1M (-45.5%)