Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers Revenue Benchmarks

The average jewelry, watch, precious stone, and precious metal merchant wholesalers business in the United States generates $3.2M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 6,551 jewelry, watch, precious stone, and precious metal merchant wholesalers businesses in the U.S., employing 34,567 workers with an average profit margin of 4.0%. The average employee in this industry earns $80K per year (Bureau of Labor Statistics QCEW 2023).

What Does a Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers Business Actually Do?

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers: Businesses that buy goods in bulk from manufacturers and resell them to retailers or other businesses.

Who buys: Retailers, manufacturers, institutional buyers.

Sector-level description — a more specific write-up is available for high-traffic industries.

Average Revenue

$3.2M

per year

Profit Margin

4.0%

industry average

Revenue / Employee

$598K

per year

Total Businesses

6,551

in the US

Est. Owner Income

$126K

small business avg

Labor Cost

12.0%

of revenue

Avg Employee Wage

$80K

per year (BLS)

Market Saturation

2.0

firms per 100K people

How Much Do Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers Charge?

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers: Wholesalers earn a spread of 5–20% between what they pay manufacturers and what they charge retailers. The specifics vary within the jewelry, watch, precious stone, and precious metal merchant wholesalers category — the ranges below are typical for the sector.

ServiceTypical range
Commodity wholesale (food, chemicals)
3–8% gross margin
Specialty wholesale (electronics, medical)
12–25% gross margin
Distribution fee (3PL)
3–7% of goods handled

Sector-typical ranges — individual services within this industry may fall higher or lower.

Complete jewelry, watch, precious stone, and precious metal merchant wholesalers business plan

A 12-section data-backed business plan for a jewelry, watch, precious stone, and precious metal merchant wholesalers business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.

View the plan

Cost Structure — Where Every $100 in Revenue Goes

Approximate P&L breakdown for the jewelry, watch, precious stone, and precious metal merchant wholesalers industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.

66%
12%
8%
7%
CategoryPer $100 revenue
Cost of goods sold
$66
Wages & benefits
$12
Rent & facilities
$8
Marketing & advertising
$3
Other operating costs
$7
Net profit
$4

Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.

Average Revenue by Business Size

1-4 employees
$760K
5-9 employees
$3.3M
10-19 employees
$7.6M
20-99 employees
$27.5M
100-499 employees
$66.4M
500+ employees
$152.2M

Industry Dynamics (Census BDS 2023)

New Business Rate

8.49%

openings/year

Closure Rate

8.42%

closings/year

Net Job Growth

+0.11%

annual

Businesses Closed

1,989

in 2023

Firm Count Trend

19
20
21
22
23
25,439 firms25,491 firms

Should You Start a Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers Business?

Startup Cost

$50K$250K

Break-Even

14 months

5-Year Survival Rate

50.0%

Frequently Asked Questions

What does a jewelry, watch, precious stone, and precious metal merchant wholesalers business do?
Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers: Businesses that buy goods in bulk from manufacturers and resell them to retailers or other businesses. Retailers, manufacturers, institutional buyers.
How much do jewelry, watch, precious stone, and precious metal merchant wholesalers charge?
Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers: Wholesalers earn a spread of 5–20% between what they pay manufacturers and what they charge retailers. The specifics vary within the jewelry, watch, precious stone, and precious metal merchant wholesalers category — the ranges below are typical for the sector. See the pricing table above for typical rates by service type.
How much does the average jewelry, watch, precious stone, and precious metal merchant wholesalers make per year?
The average jewelry, watch, precious stone, and precious metal merchant wholesalers business generates $3.2M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $126K per year at a 4.0% profit margin.
How many jewelry, watch, precious stone, and precious metal merchant wholesalers businesses are there in the US?
There are 6,551 jewelry, watch, precious stone, and precious metal merchant wholesalers businesses operating in the United States, employing a total of 34,567 workers.
How much does it cost to start a jewelry, watch, precious stone, and precious metal merchant wholesalers business?
Startup costs for a jewelry, watch, precious stone, and precious metal merchant wholesalers business typically range from $50K to $250K, with a 5-year survival rate of 50.0%.
What is the average salary in the jewelry, watch, precious stone, and precious metal merchant wholesalers industry?
The average employee in the jewelry, watch, precious stone, and precious metal merchant wholesalers industry earns $80K per year, according to Bureau of Labor Statistics data (QCEW 2023).

Industry Growth & Survival

64%
Est. 5-year survival rate
+0.1%
Net job growth rate
25,491
Total firms (2023)

The jewelry, watch, precious stone, and precious metal merchant wholesalers industry is relatively stable — with a net job growth rate of 0.1%. Entry and exit rates are balanced at 8.5% and 8.4% respectively.

Approximately 64% of jewelry, watch, precious stone, and precious metal merchant wholesalers businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 1,989 firms in this industry closed permanently.

Employment & Wages

$80,461
Avg annual pay
7,475
Establishments
36,043
Total employees
5
Avg employees/business

The average employee in the jewelry, watch, precious stone, and precious metal merchant wholesalers industry earns $80,461/year. This is significantly above the national average of ~$65K, reflecting the skilled nature of this work. With 7,475 establishments employing 36,043 people, the typical business has about 5 employees. Most businesses in this industry are small operations — often owner-operated with minimal staff.

Industry Trend (2000–2023)

22K25K27K29K32K20002005201020152020Number of Firms

The jewelry, watch, precious stone, and precious metal merchant wholesalers industry has declined 11% since 2000 (from 28,651 to 25,491 firms).

See full historical statistics →

Compare Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers revenue with other industries: