Hotels (except Casino Hotels) and Motels in Wisconsin

Revenue benchmarks for hotels (except casino hotels) and motels businesses operating in Wisconsin.

#36 of 50 states-40.7% vs national avg

Average Revenue

$1.6M

per year

Businesses

1,044

in Wisconsin

Revenue / Employee

$80K

per year

Labor Cost

32.0%

of revenue

Profit Margin

5.0%

industry average

Market Saturation

17.7

firms per 100K in WI

Total Revenue

$1.7B

all firms in WI

Total Employees

20,715

in WI

How Wisconsin Compares

National Average$2.7M
Wisconsin$1.6M
Difference$1.1M (-40.7%)