Graphic Design Services Revenue Benchmarks

How much does the average graphic design business make? Here are revenue benchmarks based on Census Bureau data.

Average Revenue

$398K

per year

💰

Profit Margin

22.0%

industry average

📈

Revenue / Employee

$128K

per year

👤

Total Businesses

15,728

in the US

🏢

Est. Owner Income

$87K

small business avg

💵

Labor Cost

50.0%

of revenue

👥

Avg Employee Wage

$83K

per year (BLS)

💼

Market Saturation

4.7

firms per 100K people

🎯

💰 Average Revenue by Business Size

1-4 employees
$133K
5-9 employees
$744K
10-19 employees
$1.7M
20-99 employees
$5.5M
100-499 employees
$14.8M
500+ employees
$21.6M

🏆 Highest Revenue States

1.New Hampshire$670K avg2.Tennessee$566K avg3.California$519K avg4.Oregon$509K avg5.Indiana$502K avg6.Michigan$497K avg7.New York$489K avg8.Massachusetts$478K avg9.Ohio$469K avg10.Kentucky$467K avg

📊 Industry Dynamics (Census BDS 2023)

New Business Rate

14.79%

openings/year

Closure Rate

12.32%

closings/year

Net Job Growth

+0.81%

annual

Businesses Closed

3,132

in 2023

Firm Count Trend

19
20
21
22
23
27,338 firms30,758 firms

💡 Should You Start a Graphic Design Business?

Startup Cost

$10K – $75K

Break-Even

6 months

5-Year Survival Rate

60.0%

🆚 Related Industries

Offices of Lawyers$1.5MAdministrative Management and General Management Consulting Services$1.9MCustom Computer Programming Services$3.9MOffices of Certified Public Accountants$1.9MComputer Systems Design Services$4.2M

Compare Graphic Design Services revenue with other industries:

vs Officesvs Administrativevs Custom