Gift, Novelty, and Souvenir Stores in Wisconsin
Revenue benchmarks for gift, novelty, and souvenir stores businesses operating in Wisconsin.
#44 of 50 states-44.1% vs national avg
Average Revenue
$810K
per year
Businesses
259
in Wisconsin
Revenue / Employee
$122K
per year
Labor Cost
14.0%
of revenue
Profit Margin
4.0%
industry average
Market Saturation
4.4
firms per 100K in WI
Total Revenue
$209.9M
all firms in WI
Total Employees
1,724
in WI
How Wisconsin Compares
National Average$1.4M
Wisconsin$810K
Difference$639K (-44.1%)