Gift, Novelty, and Souvenir Stores in West Virginia
Revenue benchmarks for gift, novelty, and souvenir stores businesses operating in West Virginia.
#49 of 50 states-54.3% vs national avg
Average Revenue
$662K
per year
Businesses
77
in West Virginia
Revenue / Employee
$110K
per year
Labor Cost
14.0%
of revenue
Profit Margin
4.0%
industry average
Market Saturation
4.3
firms per 100K in WV
Total Revenue
$50.9M
all firms in WV
Total Employees
463
in WV
How West Virginia Compares
National Average$1.4M
West Virginia$662K
Difference$788K (-54.3%)