Gift, Novelty, and Souvenir Stores in New Mexico
Revenue benchmarks for gift, novelty, and souvenir stores businesses operating in New Mexico.
#31 of 50 states-29.6% vs national avg
Average Revenue
$1.0M
per year
Businesses
129
in New Mexico
Revenue / Employee
$201K
per year
Labor Cost
14.0%
of revenue
Profit Margin
4.0%
industry average
Market Saturation
6.1
firms per 100K in NM
Total Revenue
$131.6M
all firms in NM
Total Employees
656
in NM
How New Mexico Compares
National Average$1.4M
New Mexico$1.0M
Difference$429K (-29.6%)