Gift, Novelty, and Souvenir Stores in Missouri
Revenue benchmarks for gift, novelty, and souvenir stores businesses operating in Missouri.
#19 of 50 states-13.0% vs national avg
Average Revenue
$1.3M
per year
Businesses
266
in Missouri
Revenue / Employee
$150K
per year
Labor Cost
14.0%
of revenue
Profit Margin
4.0%
industry average
Market Saturation
4.3
firms per 100K in MO
Total Revenue
$335.2M
all firms in MO
Total Employees
2,234
in MO
How Missouri Compares
National Average$1.4M
Missouri$1.3M
Difference$189K (-13.0%)