Flooring Contractors Revenue Benchmarks
The average flooring contractors business in the United States generates $878K in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 17,399 flooring contractors businesses in the U.S., employing 82,715 workers with an average profit margin of 7.0%.
What Does a Flooring Business Actually Do?
Contractors that install, repair, and refinish floors — hardwood, vinyl (LVP), tile, laminate, and carpet. Most operate as install-only shops; some carry inventory and sell materials.
Who buys: Homeowners (remodel and repair), general contractors on new construction, commercial property owners.
Average Revenue
$878K
per year
Profit Margin
7.0%
industry average
Revenue / Employee
$185K
per year
Total Businesses
17,399
in the US
Est. Owner Income
$61K
small business avg
Labor Cost
30.0%
of revenue
Avg Employee Wage
N/A
per year (BLS)
Market Saturation
5.2
firms per 100K people
How Much Do Flooring Contractors Charge?
Flooring contractors quote per square foot installed, with material choice as the biggest driver.
| Service | Typical range |
|---|---|
Vinyl / LVP install | $3–8/sqft installed |
Laminate install | $4–9/sqft installed |
Engineered hardwood | $8–20/sqft installed |
Solid hardwood | $10–25/sqft installed |
Tile install | $6–20/sqft installed |
Carpet install | $3–11/sqft installed |
Refinish existing hardwood | $3–8/sqft |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete flooring business plan
A 12-section data-backed business plan for a flooring contractors business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the flooring contractors industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Materials & subcontractors | $38 | $332K | Lumber, concrete, fixtures, subcontracted trades — the physical scope of the job. |
Wages & benefits | $30 | $263K | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $5 | $44K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $3 | $28K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $17 | $149K | Equipment rentals, insurance (very high in construction), permits, vehicles, fuel. |
Net profit | $7 | $61K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
12.52%
openings/year
Closure Rate
12.01%
closings/year
Net Job Growth
+0.76%
annual
Businesses Closed
11,043
in 2023
Firm Count Trend
Should You Start a Flooring Business?
Startup Cost
$25K – $150K
Break-Even
17 months
5-Year Survival Rate
52.0%
Related Industries
Frequently Asked Questions
- What does a flooring contractors business do?
- Contractors that install, repair, and refinish floors — hardwood, vinyl (LVP), tile, laminate, and carpet. Most operate as install-only shops; some carry inventory and sell materials. Homeowners (remodel and repair), general contractors on new construction, commercial property owners.
- How much do flooring contractors charge?
- Flooring contractors quote per square foot installed, with material choice as the biggest driver. See the pricing table above for typical rates by service type.
- How much does the average flooring contractors make per year?
- The average flooring contractors business generates $878K in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $61K per year at a 7.0% profit margin.
- How many flooring contractors businesses are there in the US?
- There are 17,399 flooring contractors businesses operating in the United States, employing a total of 82,715 workers.
- How much does it cost to start a flooring contractors business?
- Startup costs for a flooring contractors business typically range from $25K to $150K, with a 5-year survival rate of 52.0%.
Industry Growth & Survival
The flooring contractors industry is relatively stable — with a net job growth rate of 0.8%. Entry and exit rates are balanced at 12.5% and 12.0% respectively.
Approximately 53% of flooring contractors businesses survive their first 5 years. This is near the national average (~50%), with typical business risk. In 2023, 11,043 firms in this industry closed permanently.
Industry Trend (2000–2023)
The flooring contractors industry has grown 12% since 2000 (from 97,183 to 109,078 firms).
See full historical statistics →Compare Flooring Contractors revenue with other industries: