Consumer Lending in Wisconsin

Revenue benchmarks for consumer lending businesses operating in Wisconsin.

#12 of 50 states+8.3% vs national avg

Average Revenue

$10.7M

per year

Businesses

30

in Wisconsin

Revenue / Employee

$208K

per year

Labor Cost

30.0%

of revenue

Profit Margin

15.0%

industry average

Market Saturation

0.5

firms per 100K in WI

Total Revenue

$320.1M

all firms in WI

Total Employees

1,539

in WI

How Wisconsin Compares

National Average$9.9M
Wisconsin$10.7M
Difference+$813K (+8.3%)