Book, Periodical, and Newspaper Merchant Wholesalers in Wisconsin
Revenue benchmarks for book, periodical, and newspaper merchant wholesalers businesses operating in Wisconsin.
#18 of 50 states-17.7% vs national avg
Average Revenue
$6.5M
per year
Businesses
23
in Wisconsin
Revenue / Employee
$460K
per year
Labor Cost
12.0%
of revenue
Profit Margin
4.0%
industry average
Market Saturation
0.4
firms per 100K in WI
Total Revenue
$149.2M
all firms in WI
Total Employees
324
in WI
How Wisconsin Compares
National Average$7.9M
Wisconsin$6.5M
Difference$1.4M (-17.7%)