Beer, Wine, and Liquor Stores in Wisconsin
Revenue benchmarks for beer, wine, and liquor stores businesses operating in Wisconsin.
#39 of 50 states-27.2% vs national avg
Average Revenue
$826K
per year
Businesses
410
in Wisconsin
Revenue / Employee
$164K
per year
Labor Cost
14.0%
of revenue
Profit Margin
4.0%
industry average
Market Saturation
7.0
firms per 100K in WI
Total Revenue
$338.7M
all firms in WI
Total Employees
2,061
in WI
How Wisconsin Compares
National Average$1.1M
Wisconsin$826K
Difference$308K (-27.2%)