All Other Publishers Revenue Benchmarks
The average all other publishers business in the United States generates $966K in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 721 all other publishers businesses in the U.S., employing 3,849 workers with an average profit margin of 18.0%.
What Does a All Other Publishers Business Actually Do?
All Other Publishers: Businesses that create, distribute, or provide access to information — software, media, telecom, and data services.
Who buys: Consumers, businesses, and other tech/media platforms.
Sector-level description — a more specific write-up is available for high-traffic industries.
Average Revenue
$966K
per year
Profit Margin
18.0%
industry average
Revenue / Employee
$181K
per year
Total Businesses
721
in the US
Est. Owner Income
$174K
small business avg
Labor Cost
40.0%
of revenue
Avg Employee Wage
N/A
per year (BLS)
Market Saturation
0.2
firms per 100K people
How Much Do All Other Publishers Charge?
All Other Publishers: Tech and information businesses charge by the seat (SaaS), by the hour (services), or per usage (infrastructure). The specifics vary within the all other publishers category — the ranges below are typical for the sector.
| Service | Typical range |
|---|---|
SaaS subscription | $10–500/user/month |
Dev/engineering hourly | $75–300/hour |
Cloud infrastructure | 0.01–0.50/hour per unit |
Ad revenue (media) | $5–50 CPM |
Sector-typical ranges — individual services within this industry may fall higher or lower.
Complete all other publishers business plan
A 12-section data-backed business plan for a all other publishers business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the all other publishers industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Hosting & third-party services | $6 | $61K | Cloud infrastructure (AWS/Azure/GCP), APIs, content licensing, payment processing. |
Wages & benefits | $40 | $386K | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $6 | $61K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $8 | $81K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $21 | $203K | R&D, software licenses, sales commissions, customer support tools. |
Net profit | $18 | $174K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
5.31%
openings/year
Closure Rate
9.67%
closings/year
Net Job Growth
-6.05%
annual
Businesses Closed
938
in 2023
Firm Count Trend
Should You Start a All Other Publishers Business?
Startup Cost
$50K – $250K
Break-Even
10 months
5-Year Survival Rate
50.0%
Related Industries
Frequently Asked Questions
- What does a all other publishers business do?
- All Other Publishers: Businesses that create, distribute, or provide access to information — software, media, telecom, and data services. Consumers, businesses, and other tech/media platforms.
- How much do all other publishers charge?
- All Other Publishers: Tech and information businesses charge by the seat (SaaS), by the hour (services), or per usage (infrastructure). The specifics vary within the all other publishers category — the ranges below are typical for the sector. See the pricing table above for typical rates by service type.
- How much does the average all other publishers make per year?
- The average all other publishers business generates $966K in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $174K per year at a 18.0% profit margin.
- How many all other publishers businesses are there in the US?
- There are 721 all other publishers businesses operating in the United States, employing a total of 3,849 workers.
- How much does it cost to start a all other publishers business?
- Startup costs for a all other publishers business typically range from $50K to $250K, with a 5-year survival rate of 50.0%.
Industry Growth & Survival
The all other publishers industry is contracting — losing jobs at a net rate of 6.1% per year. More establishments are closing (9.7%) than opening (5.3%), suggesting market challenges.
Approximately 60% of all other publishers businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 938 firms in this industry closed permanently.
Industry Trend (2000–2023)
The all other publishers industry has declined 39% since 2000 (from 15,384 to 9,394 firms).
See full historical statistics →Compare All Other Publishers revenue with other industries: