All Other General Merchandise Stores in Wisconsin
Revenue benchmarks for all other general merchandise stores businesses operating in Wisconsin.
#6 of 50 states+112.4% vs national avg
Average Revenue
$17.6M
per year
Businesses
81
in Wisconsin
Revenue / Employee
$121K
per year
Labor Cost
14.0%
of revenue
Profit Margin
4.0%
industry average
Market Saturation
1.4
firms per 100K in WI
Total Revenue
$1.4B
all firms in WI
Total Employees
11,843
in WI
How Wisconsin Compares
National Average$8.3M
Wisconsin$17.6M
Difference+$9.3M (+112.4%)