Internet Publishing and Broadcasting and Web Search Portals — Business Survival Rate

An estimated 59% of internet publishing and broadcasting and web search portals businesses survive their first 5 years, based on U.S. Census Bureau Business Dynamics Statistics. The annual business closure rate is 10.1%.

59%
5-Year Survival Rate
+1.6%
Net Growth Rate
9,410
Total Firms
941
Annual Firm Deaths

Is Internet Publishing and Broadcasting and Web Search Portals a Good Business to Start?

With a 59% five-year survival rate, internet publishing and broadcasting and web search portals is near the national average (~50%). This means roughly half of new entrants will still be operating after 5 years — typical business risk that rewards solid planning and execution.

The annual exit rate of 10.1% indicates moderate turnover. Success depends on differentiation, location, and operational efficiency rather than inherent industry advantages.

Entry vs. Exit Rates

Annual rate of new businesses opening versus existing businesses closing.

Entry Rate (new businesses)14.7%
Exit Rate (closures)10.1%

Net positive: more businesses opening than closing (+4.6 pp spread).

Job Creation & Destruction

13.0%
Job Creation Rate
11.4%
Job Destruction Rate
+1.6%
Net Job Growth

The industry is adding jobs faster than losing them — a positive sign for both workers and new business owners looking to hire. Total employment: 337,522 workers across 9,410 firms.

Want to know how much internet publishing and broadcasting and web search portals businesses actually make?

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Frequently Asked Questions

What percentage of internet publishing and broadcasting and web search portals businesses fail?
Approximately 41% of internet publishing and broadcasting and web search portals businesses fail within their first 5 years. The annual closure rate is 10.1%, with 941 firms closing permanently in 2023.
Is the internet publishing and broadcasting and web search portals industry growing or shrinking?
The internet publishing and broadcasting and web search portals industry is currently stable with a net job creation rate of +1.6% per year. New businesses are entering at 14.7% while 10.1% close annually.

Source: U.S. Census Bureau, Business Dynamics Statistics (2023). Survival rate estimated from annual exit rates.