Other Spectator Sports Revenue Benchmarks
The average other spectator sports business in the United States generates $912K in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 2,916 other spectator sports businesses in the U.S., employing 16,426 workers with an average profit margin of 12.0%. The average employee in this industry earns $68K per year (Bureau of Labor Statistics QCEW 2023).
What Does a Other Spectator Sports Business Actually Do?
Non-Big-4 pro sports — minor leagues, motorsports (NASCAR, IndyCar), Olympic-related, secondary leagues.
Who buys: Sports fans in secondary markets, motorsport enthusiasts, corporate sponsors.
Average Revenue
$912K
per year
Profit Margin
12.0%
industry average
Revenue / Employee
$162K
per year
Total Businesses
2,916
in the US
Est. Owner Income
$109K
small business avg
Labor Cost
40.0%
of revenue
Avg Employee Wage
$68K
per year (BLS)
Market Saturation
0.9
firms per 100K people
How Much Do Other Spectator Sports Charge?
Minor-league sports, motor racing, other pro/semi-pro sports. Revenue mix: gate, sponsorship, broadcast.
| Service | Typical range |
|---|---|
Minor league ticket (avg) | $10–35 |
Season ticket package | $300–2,000 |
Sponsorship (local business) | $1,000–50,000/season |
Concessions per fan | $8–25 |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete other spectator sports business plan
A 12-section data-backed business plan for a other spectator sports business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the other spectator sports industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Production & performer costs | $14 | $131K | Talent fees, equipment rentals, production supplies, licensing/royalties. |
Wages & benefits | $40 | $365K | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $10 | $88K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $5 | $44K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $19 | $175K | Insurance, ticketing fees, venue maintenance, security. |
Net profit | $12 | $109K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
14.91%
openings/year
Closure Rate
11.76%
closings/year
Net Job Growth
+12.5%
annual
Businesses Closed
408
in 2023
Firm Count Trend
Should You Start a Other Spectator Sports Business?
Startup Cost
$50K – $250K
Break-Even
16 months
5-Year Survival Rate
50.0%
Related Industries
Frequently Asked Questions
- What does a other spectator sports business do?
- Non-Big-4 pro sports — minor leagues, motorsports (NASCAR, IndyCar), Olympic-related, secondary leagues. Sports fans in secondary markets, motorsport enthusiasts, corporate sponsors.
- How much do other spectator sports charge?
- Minor-league sports, motor racing, other pro/semi-pro sports. Revenue mix: gate, sponsorship, broadcast. See the pricing table above for typical rates by service type.
- How much does the average other spectator sports make per year?
- The average other spectator sports business generates $912K in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $109K per year at a 12.0% profit margin.
- How many other spectator sports businesses are there in the US?
- There are 2,916 other spectator sports businesses operating in the United States, employing a total of 16,426 workers.
- How much does it cost to start a other spectator sports business?
- Startup costs for a other spectator sports business typically range from $50K to $250K, with a 5-year survival rate of 50.0%.
- What is the average salary in the other spectator sports industry?
- The average employee in the other spectator sports industry earns $68K per year, according to Bureau of Labor Statistics data (QCEW 2023).
Industry Growth & Survival
The other spectator sports industry is actively growing — adding jobs at a net rate of 12.5% per year. New establishments are opening faster than existing ones close (14.9% entry vs 11.8% exit), indicating healthy demand.
Approximately 53% of other spectator sports businesses survive their first 5 years. This is near the national average (~50%), with typical business risk. In 2023, 408 firms in this industry closed permanently.
Employment & Wages
The average employee in the other spectator sports industry earns $67,536/year. This is near the national average of ~$65K. With 4,068 establishments employing 21,708 people, the typical business has about 5 employees.
Industry Trend (2000–2023)
The other spectator sports industry has grown 20% since 2000 (from 3,264 to 3,933 firms).
See full historical statistics →Compare Other Spectator Sports revenue with other industries: