Nature Parks and Other Similar Institutions Revenue Benchmarks
The average nature parks and other similar institutions business in the United States generates $1.3M in annual revenue, according to the U.S. Census Bureau Statistics of U.S. Businesses (SUSB 2021). There are 627 nature parks and other similar institutions businesses in the U.S., employing 7,165 workers with an average profit margin of 12.0%. The average employee in this industry earns $40K per year (Bureau of Labor Statistics QCEW 2023).
What Does a Nature Parks and Other Similar Institutions Business Actually Do?
Nature preserves, arboretums, botanical gardens (some), aquariums, and wildlife centers. Mostly non-profits with donations + admission.
Who buys: Families, tourists, school groups, donors.
Average Revenue
$1.3M
per year
Profit Margin
12.0%
industry average
Revenue / Employee
$110K
per year
Total Businesses
627
in the US
Est. Owner Income
$151K
small business avg
Labor Cost
40.0%
of revenue
Avg Employee Wage
$40K
per year (BLS)
Market Saturation
0.2
firms per 100K people
How Much Do Nature Parks and Other Similar Institutions Charge?
Nature parks, arboreta, and similar institutions charge admission plus programming and events.
| Service | Typical range |
|---|---|
Adult admission | $10–25 |
Family membership (annual) | $75–200/year |
Guided program (per person) | $15–50 |
Facility rental | $2,000–15,000 per event |
Ranges based on industry rate surveys and typical published pricing. Actual quotes vary by city, business size, and job complexity.
Complete nature parks and other similar institutions business plan
A 12-section data-backed business plan for a nature parks and other similar institutions business — executive summary, market analysis, competitive landscape, revenue model, 3-year financial projections, operations, marketing, staffing, funding request. Pre-populated with real Census, IRS, and BLS data on this industry. Free to view.
Cost Structure — Where Every $100 in Revenue Goes
Approximate P&L breakdown for the nature parks and other similar institutions industry. Labor share and net profit are grounded in Census SUSB and IRS SOI data. Other lines are split using sector-typical ratios.
| Category | Per $100 revenue | Per typical business | What's in it |
|---|---|---|---|
Production & performer costs | $14 | $181K | Talent fees, equipment rentals, production supplies, licensing/royalties. |
Wages & benefits | $40 | $502K | Payroll for all employees at the business (owner comp not included for small owner-operators). |
Rent & facilities | $10 | $120K | Rent or mortgage on business location plus utilities tied to the space. |
Marketing & advertising | $5 | $60K | Google/Meta ads, SEO, print, referral fees, event sponsorships. |
Other operating costs | $19 | $241K | Insurance, ticketing fees, venue maintenance, security. |
Net profit | $12 | $151K | What remains for the owner or shareholders after all business expenses. |
Directionally accurate for a typical business in the industry. Individual businesses vary widely — a franchise may run a very different cost mix from an independent, and older established businesses often have lower labor share than newer ones.
Average Revenue by Business Size
Industry Dynamics (Census BDS 2023)
New Business Rate
5.3%
openings/year
Closure Rate
4.98%
closings/year
Net Job Growth
+7.44%
annual
Businesses Closed
293
in 2023
Firm Count Trend
Should You Start a Nature Parks and Other Similar Institutions Business?
Startup Cost
$50K – $250K
Break-Even
12 months
5-Year Survival Rate
50.0%
Related Industries
Frequently Asked Questions
- What does a nature parks and other similar institutions business do?
- Nature preserves, arboretums, botanical gardens (some), aquariums, and wildlife centers. Mostly non-profits with donations + admission. Families, tourists, school groups, donors.
- How much do nature parks and other similar institutions charge?
- Nature parks, arboreta, and similar institutions charge admission plus programming and events. See the pricing table above for typical rates by service type.
- How much does the average nature parks and other similar institutions make per year?
- The average nature parks and other similar institutions business generates $1.3M in annual revenue, based on U.S. Census Bureau data (SUSB 2021). After expenses, the estimated owner profit is $151K per year at a 12.0% profit margin.
- How many nature parks and other similar institutions businesses are there in the US?
- There are 627 nature parks and other similar institutions businesses operating in the United States, employing a total of 7,165 workers.
- How much does it cost to start a nature parks and other similar institutions business?
- Startup costs for a nature parks and other similar institutions business typically range from $50K to $250K, with a 5-year survival rate of 50.0%.
- What is the average salary in the nature parks and other similar institutions industry?
- The average employee in the nature parks and other similar institutions industry earns $40K per year, according to Bureau of Labor Statistics data (QCEW 2023).
Industry Growth & Survival
The nature parks and other similar institutions industry is actively growing — adding jobs at a net rate of 7.4% per year. New establishments are opening faster than existing ones close (5.3% entry vs 5.0% exit), indicating healthy demand.
Approximately 77% of nature parks and other similar institutions businesses survive their first 5 years. This is above the national average (~50%), making it a relatively safe industry to enter. In 2023, 293 firms in this industry closed permanently.
Employment & Wages
The average employee in the nature parks and other similar institutions industry earns $39,723/year. This is below the national average of ~$65K — typical for this sector. With 925 establishments employing 13,556 people, the typical business has about 15 employees.
Industry Trend (2000–2023)
The nature parks and other similar institutions industry has grown 39% since 2000 (from 5,094 to 7,106 firms).
See full historical statistics →Compare Nature Parks and Other Similar Institutions revenue with other industries: