Direct Mail Advertising in Wisconsin
Revenue benchmarks for direct mail advertising businesses operating in Wisconsin.
#30 of 50 states-40.5% vs national avg
Average Revenue
$1.5M
per year
Businesses
24
in Wisconsin
Revenue / Employee
$87K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
0.4
firms per 100K in WI
Total Revenue
$36.8M
all firms in WI
Total Employees
425
in WI
How Wisconsin Compares
National Average$2.6M
Wisconsin$1.5M
Difference$1.0M (-40.5%)