Direct Mail Advertising in Michigan
Revenue benchmarks for direct mail advertising businesses operating in Michigan.
#26 of 50 states-31.0% vs national avg
Average Revenue
$1.8M
per year
Businesses
44
in Michigan
Revenue / Employee
$127K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
0.4
firms per 100K in MI
Total Revenue
$78.2M
all firms in MI
Total Employees
614
in MI
How Michigan Compares
National Average$2.6M
Michigan$1.8M
Difference$800K (-31.0%)