Direct Mail Advertising in California
Revenue benchmarks for direct mail advertising businesses operating in California.
#21 of 50 states-19.4% vs national avg
Average Revenue
$2.1M
per year
Businesses
222
in California
Revenue / Employee
$130K
per year
Labor Cost
50.0%
of revenue
Profit Margin
22.0%
industry average
Market Saturation
0.6
firms per 100K in CA
Total Revenue
$461.5M
all firms in CA
Total Employees
3,537
in CA
How California Compares
National Average$2.6M
California$2.1M
Difference$500K (-19.4%)