Google Revenue Breakdown 2025: How They Make Money

How Google Makes Money

Short answer: $350 billion, and growing 15% year-over-year. Here's how it breaks down.

Google made $350 billion last year — but 80% of that came from a segment most people ignore: advertising. Specifically, Google's advertising revenue grew 12% year-over-year to $280 billion in 2024, driven by increased demand for online ads and the company's continued dominance in search.

Advertising Segment Breakdown

Google's advertising business is divided into two main segments: Google Properties and Google Network Members' Properties.

• Google Properties: This segment includes advertising revenue from Google's own websites, such as Google Search, Google Maps, and YouTube. In 2024, Google Properties generated $180 billion in revenue, up 10% year-over-year.
• Google Network Members' Properties: This segment includes advertising revenue from partner websites and apps that use Google's ad technology. In 2024, Google Network Members' Properties generated $100 billion in revenue, up 15% year-over-year.

Non-Advertising Revenue Streams

While advertising dominates Google's revenue, the company is diversifying its revenue streams through its cloud computing business, Google Cloud Platform, and its hardware sales, including Pixel smartphones and Chromebooks.

• Google Cloud Platform: Google Cloud generated $20 billion in revenue in 2024, up 30% year-over-year, as the company continues to gain traction in the cloud infrastructure market.
• Hardware: Google's hardware sales generated $10 billion in revenue in 2024, up 20% year-over-year, driven by strong demand for Pixel smartphones and Chromebooks.

Comparison to Other Tech Giants

Google's revenue growth is impressive, but how does it compare to other tech giants? Apple revenue breakdown shows that Apple generated $274 billion in revenue in 2024, with a majority coming from iPhone sales. Meanwhile, Amazon revenue breakdown reveals that Amazon generated $386 billion in revenue in 2024, with a majority coming from online retail sales.

Bottom Line

Google's revenue growth is driven by its dominant position in online advertising, but the company is diversifying its revenue streams through cloud computing and hardware sales. With a growing cloud business and a strong brand, Google is well-positioned to continue generating hundreds of billions of dollars in revenue in the years to come.