Amazon Revenue Breakdown 2025: How They Make Money

How Amazon Makes Money

Amazon's revenue breakdown is a fascinating story of diversification and growth. In FY2024, the e-commerce giant generated a whopping $637 billion in total revenue, up 15% year-over-year.

But here's a surprising fact: only about 55% of Amazon's revenue comes from its core e-commerce business. So, where does the rest come from?

Amazon's E-Commerce Segment

Amazon's e-commerce segment, which includes online retail sales, generated $350 billion in revenue in FY2024. This segment has been the company's bread and butter since its inception, and it continues to grow steadily. However, it's worth noting that the growth rate has slowed down in recent years, from 21% in FY2022 to 12% in FY2024.

Amazon Web Services (AWS)

AWS, Amazon's cloud computing arm, is a significant contributor to the company's revenue. In FY2024, AWS generated $62 billion in revenue, up 27% year-over-year. This segment has been growing rapidly, and it's expected to continue driving Amazon's revenue growth in the future.

Advertising and Other Revenue Streams

Amazon's advertising business, which includes ads on its e-commerce platform, generated $34 billion in revenue in FY2024, up 20% year-over-year. Additionally, the company earns revenue from its subscription services, such as Amazon Prime, as well as from its physical retail stores.

International Expansion

Amazon's international expansion has been a key driver of its revenue growth. In FY2024, the company generated $143 billion in revenue from international markets, up 18% year-over-year. This segment includes revenue from Amazon's e-commerce platforms in countries such as the UK, Germany, and Japan.

Comparison to Other E-Commerce Companies

Amazon's revenue breakdown is unique compared to other e-commerce companies. For example, eBay generates most of its revenue from its marketplace platform, while Shopify earns most of its revenue from its subscription-based platform.

Bottom Line

Amazon's revenue breakdown is a testament to the company's ability to diversify and grow its business. While its e-commerce segment remains the largest contributor to its revenue, AWS and advertising are increasingly important drivers of growth. As the company continues to expand into new markets and invest in emerging technologies, its revenue is likely to continue growing.

Learn more about the e-commerce industry and how Amazon compares to its peers.